CASE STUDY Essay Example | Topics and Well Written Essays - 1500 words - 1

CASE STUDY - Essay ExampleThe bloodline ken to be the most consumer-centric business in its industry reflects how Amazon continues to develop strategies, both unified-level and business-level, to project that it fulfils these promises for focus on providing value to its legion(predicate) an(prenominal) diverse markets.One method of promoting this value and convenience is the recent chopine entitled Frustration-Free Packaging, which was designed to ensure consumers could easily remove their products from Amazons packaging. Cloud computing, additionally, provides its developer customers with low-cost IT services and the ability to outsource many business functions for further cost-savings. The continual development of new services, such as the MP3 Music Store, IMDb.com allowing for television program viewing, and launch of the Office Supplies Store in 2008, illustrates the constant evolution of the business model that caters to a bulky variety of target markets with varying nee ds. Innovation, as compared to competition, is what makes this business model difficult to replicate by rivals and secures the promises of being consumer-centric that makes up the foundation of corporate strategy.Amazons CEO, Jeff Bezos, is a firm believer in corporate frugality. In the companys headquarters, this thrift is evident with employee desks that have been recycled from doors, at an estimated cost of $130 USD and monitors that simpleness on telephone books to avoid the high costs of stands (University of Graz 2013). Amazon maintains very powerful competitive improvement as it relates to human capital, having established a firm set of values and a shared vision that allows for decentralised business function for better teamwork and interpersonal relationship development. In order to develop the withdraw service culture necessary for Amazon to achieve its mission of consumer-centrism, the organisation must have leaders that