Goal And Objectives Of A Spar Business Tourism Essay

Goal And Objectives Of A Spar Business Tourism plynThrough its vast net act upon of research on the consumer and industry, near researchers were pinpointed the quest resort industry trends Spa is a Lifestyle Research shows that to a greater extent than than 2 million holiday resort-goers took break in life style classes in 2005. Examples of lifestyle tourings implicate healthy cooking classes, seminars on achieving balance and managing stress and treatments which throw in the towel guests to customize their take in at-home resort experience. more masses atomic military ignore 18 include the resort experience as it is linked to lifestyle decisions ground on health and headspringness. Issues such as stress, obesity, and environmental toxins being serious concerns, legion(predicate) resort hotels atomic number 18 incorporating lifestyle elements, which include fitness, diet and oer any health into the tralatitious treatment-establish resort hotel concept. Spa Visits ar Necessary and an En title of respectment This trend is catching in particular among baby boomers. The roughly common reasons for visiting spas include soothing cutting joints/muscles, relieving/reducing stress to feel better virtually hotshotself and for mental/ ablaze health. Looking for Results People expect more than just pampering from their spa visits simply. More than one in ten spa-goers treat spa-going as part of their larger health and wellness lifestyle. Medical Components The annual growth of 69 part from 2003 to 2005 shows that medical spas ar one of the fastest emergence segments of the industry. The or so popular medical treatments argon microdermabrasion, chemical peels and natural weight button measures such as body confines. Increasingly, the medical industry in general, and the plastic surgery sector in particular, atomic number 18 incorporating spa treatments such as acupuncture and naturotherapy into their service structure. Living at th e Spa Spas atomic number 18 adding residential components and real estate developers are building spas in gated communities and condominiums. For example it is e circumscribedly visible in cities like upstart York City and Las Vegas. Socialization Todays spas are domiciliateing nurtured opportunities for socialization. M every spas are merging the traditional spa concept with entertainment and net throwing. Eight percent of U.S. spa-goers say they aim make use of of their eon at the spa as an opportunity to socialize. Customization In todays times Spa-goers liking experiences that are customized to their more or lessonealized acquires and desires. Right from booking time, to selecting the rearwardground music, way temperature lighting, and abrase oils being a spa-goer is no longer a lulu sport. Gender-specific experiences consumers are bearinging for experiences tailored specifically to their gender. As 45 percent of spa-goers are men, the demand for products and services designed specifically with men in mind is at an all-time high. Spa Vacations About 63% of U.S. spa-goers wee vi stationd spa while traveling from home. Apart from budgetary considerations, trips to spas are molded by desires to visit particular places and nurse specific types of vacations. Women are more likely than men to be spa-goers, though spa traveling reduces the gender gap considerably as 36 percent of spa travelers are male. Experiential Journeys Spa-goers are drawn to indigenous treatments and products, especially when traveling. New textures, aromas and sounds with meaty story-telling serving forge connections to commonwealth, places and traditions. Additionally, a nonher trend to watch for is skin safeguard evolving from a product-based service to an experience-based service.Industry BackgroundThe spa industry has giving significantly from 2005 to 2007. According to the latest Global Spa Research of I watering hole (International SPA Association) there ar e nearly 100 million active spa-goers globally. The need to relax transcends b regularises. Regardless of where they live, the primary reasons spa-goers visit spas are to relax and make unnecessary/reduce stress. Most spa creasees commercialise a Web site to labor products or services. It may not be an attractive or professional flavor page on the network, but linees are soundless utilise these uninviting Web pages. Owners are staying away from authorisationly cooperative management software, because they are caught up in the paperwork. If all businesses used an network st come outgy, gross sales and new clients would step-up significantly. Its a matter of developing an Internet strategy, sticking to a plan, and remembering the declamatory picture. The purpose of this research is to attend whether having an Internet strategy is beneficial in the spa industry. Internet articles, e-books, personal interviews, and books were used for research purposes. Overall, research suggests that having an Internet strategy proves beneficial for clients, spa technicians, and management. With a pull up s sur byeowsingness to learn about new software and slipway of doing business online, revenue give increase as fast as over night.Goal and Objectives of the Business and Mile play offOur mission is to sacking a advantageous business by providing high-end therapeutic massage and aesthetician services in a caring, upscale, professional environment. We offer massage in a frame of styles traditional Swedish Massage, Sports Massage, Deep Tissue work, Sports Massage,Hot Stone Massage, Reflexology, and others.Our authorize aestheticians offer the latest in skin treatments, body treatments and anti-aging therapies.Our goal is to tailor the clients experience based on initial interview in figure of speechation, as well as feedback during the treatments, to ensure the clients comfort and satisf go through, and to increase repeat business.We are resonant of the ov erall experience using provided the finest oils and lotions, beauty treatments and aromatherapies. Special lighting, music, decor, and textilesare used throughout the spa tocomplete the comfortable, plush environmentand enhance the clients overall spa experience.Objectives of the BusinessAchieve $33,900in sales the third calendar month subsequently retention by performing 16services per day.Achieve $81,600 in sales the 6 month after opening by performing 27 services per day.Have a local anesthetic anesthetic anesthetic client return rate of 90% by the end of the low gear 6 months.Become an found community Spa destination by the end of the first 12 months.Perform 23 services per day by the end of the first year. unequaledness of Product or ServiceMarketing, Marketing, Marketing Owner is a proven, 15-year sales executive. Marketing entrust be the first strength to our victor and a huge competitive edge.Professionalism Which are includes alwaysything from maintaining conf identiality, to hiring the very outdo LMT and Aestheticians. undivided Attention Each clients experience volition be tailored to his or her preference.Repeat business/Recommendations giving the kind of service that commences mass back for regular treatments, and encourages clients to recommend us to friends, and other health professionals to recommend their clients.Unique Treatments We gull the latest in techniques with the best products from around the humankind.Fantastic placementOrchard roadA Few More Notable ItemsTreatments that use two or more therapists are also seen as being on the rise.Spa-going moms desire products and experiences designed for them.The nearly reason that customer compliments go to spa is to reduce and relieve their stress, painfuls and the attractiveness of our spa is tilt and fruit massage.Marketing inventionResearch and AnalysisKnowledge of the butt joint trade place provides a basis for de callining the appropriate foodstuffing action str ategy that ordain effectively meet its necessarily (Hisrich, Peters Shepherd, 2008, p245).Market dividerA introductory foundation of relationship marketing is market divider (Zeithaml Bitner, 2003, p.164). Through market segmentation, our society can reach target market easily. Market segmentation is variable. For our comp either, the main segmentations are as follows.Demo representic dividerAgeThe chart above is the result from our survey. That indicates the main customers of our club are gray from 25 to 40.OccupationOur market segment will include officials and housewives. Officials in capital of capital of Singapore are always stressful because of work. Therefore, doing spa will make them be relaxed and comfortable. Housewives always have a lot of unoccupied time. In that case, spa would be one of their favorite activities.Income groupOur market segment would include people with high income. Because of our company not only provides traditional massage, also provides special Day spa, like hot stone treatment and fruit spa, our clients should has high income.Behavior SegmentationThis segmentation is based on peoples lifestyle. Our companys market segment would include people who prefer to take massage to relax. In addition, people who like to take massage as a health carry on method also can be seen as our target segment.Geographic SegmentationOur main target segment is tourists who are from other countries.Target MarketFirstly, tourists would be our companys major target market.Meanwhile, based on the demographic segmentation, our company would target local people aged from 25 to 40. According to the left graph below, the population of Singapore had a dramatically increase from year 1970 (2,013,600) to year 2009 (3,733,900), which means the number of people we can serve also increased.In addition, the chart on rightfield depicts people at age group from 25 to 40 is a large segment therefore that is a huge market for us. It is also has a growth trends from 1999 to 2009. These are favorable signals for running Spa Company.extraction Statistics Singapore, 2010Market AnalysisThe spa industry in Singapore is prosperous. This rude has been positioned as the urban spa hub of Southeast Asia by the tourism board. (Melinda Taschetta-Millane, 2007). descent Singapore Tourism card, 2010.The graph above depicts the number of visitor arrivals in Singapore. It is wee that, the number of tourists increased from 2003 to 2007. After that, the number decreased slightly, believably because the economic crisis. However, visitor arrivals to Singapore registered 26.7% growth to reach 950,000 in June 2010, the highest ever recorded visitor arrivals in the month of June (Statistics Singapore, 2010). Thereby the number of tourists is static large. In that case, the market size of spa industry is very big in Singapore.On the other hand, our survey also asks peoples opinion on whether spa is popular. The chart below indicates that the percenta ge of people who state spa establishs more popular is 94.Figure Survey result of whether Spa become more popularHowever, there are many a(prenominal) key players in spa industry, such as Spa Esprit, Estheva Spa and Raffles Amrita Spa. found on many years operation, these spas already have good shit image and many loyalty customers. Therefore, they already got a large number of market get by. In that case, our company should use business strategy to pull aheads at least one percent market share at the first year, such as use the latest in techniques with the best products from around the world.Competitor AnalysisAs the spa business is growing day by day, competition is becoming more challenging than before.The graph above indicates which spa is the most favorite. This is through by survey from our own. It is clear that most people prefer to Spa Esprit. It is one of the key players in spa industry. However, our companys competitors would be a Fond and Esprit Spa which are rigi d in Holland Village.The main competitive advantage for them is their experience from long term operation. In addition, they might have some loyalty customers which would affect us.Our company not only has direct competitors but also has indirect competitors. For instance, OSIM somatic which has variety kinds of massage tools. People can take massage at home by using their massage chair. That would also impact our company as our effectiveness customers would loss.Marketing PlanOur strategy is to implement the most aggressive marketing and networking in the community, followed by the best services in the business.Our prices are competitive for the area, and our personnel plan, which includes using a pool of skilled, commission therapists and aestheticians, will give us a monetary advantage.Competitive environOur competitive edge is our ability to market effectively and creatively to bring in the clients and thusly back that up with the best service and products in the business. In addition, ourcombination of unique services, outstanding kettle of fish and our interaction with the customers are setting us up for huge success.Market Strategy bargain DistributionLocal Advertising Seasonal Promotions Local newspaper advertizement, local fliers, grand opening company kick-off and promotion for first 30 days. treat regular advertising and plan for seasonal events like Christmas, Valentines Day, Mothers Day, Chinese New Years.Local Networking Charities, womens groups, country clubs, wedding planners, and membership with theSpa Association Singapore (http//www.spaassociation.org.sg/).Health Care Referrals Prior to opening Work current liaisons and pretend new contacts with health care suppliers, especially chiropractors. Also, become a provider with health insurance companies that offer Alternative Care to their members. Most people dont know that massage therapy is usually gainful by insurance when charge correctly and when prescribed by a physician. aFond and Esprit Spa already has pattern management software to handle medically billable massage. When the insurance does not cover charge the entire amount of a service the client will conciliate the difference. For that reason, we will not want to participate with any PPOs that require write-off for amounts over the usual and customary fee (which tends to be too low). A list of acceptable insurance company plans will be hold and those clients will be able to handle massage therapy through their insurance. all opportunity to convince allopathic physicians MDs to see massage as having long healing benefits for their patients will also betaken, since theyhold to key to havingmassage paid for as medically necessary. The client will also help drive that with the physicians if they are properly educated.Hotel Referrals Hotels that do not offer their own spa services will send their guests to our spa or use our out-call spaservices.Prior to opening, I will make contacts with man agers and concierges at local hotels to ensure they are aware of the services available.Promotions will be offered to professionals in these industries to create buzz and build relationships.Online Website Our spa will show up oneverymajorsearch engineand in the address directory.The website will have a overflowing menu of services and last have the ability to schedule appointments on-line.The spa software we are using will allow a user to see the schedule and make an appointment without making a phone call.Location traffic It is urgent that webe located in a high-traffic strip road, Tanglin road, which is high-end, modern, and clean.We prefer mend near a complementary business like a sail through or hair salon, thieveping centre that does not offer any massage or facial treatments.Pricing StrategyIf, as it has been said, the decease three items which determine success in business are location, location, location, then a busy location at Culway Pla in a booming residential community represents our top marketing strategy.With the owner focusing on the sales, marketing and management and delegating the massage and aesthetician therapies to employeesbusiness profitability potential is exponentially maximized over a one ortwo person operation by adirect care-giver without any marketing, management or sales background.As the owner, Madame Pamperzhou has done extensive market research and visited some of the best spas in the world Beverly Hills, Paris, Amsterdam, Vegas and Arizona and has taken ideas from the best to offer an upscale, ultra-amenity, spa experience.Once a client experiences the luxurious, high-end level of personalized care that we offer, we are confident that we will have a return client. advertizement and PromotionsThe business is still in its introductory stages. Therefore, it is necessary for the business to advertise heavily through mass media. There are various ways of doing soNewspapers and magazines The Company may choose to advert ise with color in the commonplace newspapers.Leaflets, brochures and pamphlets These will be prepared for the purpose of informing the customers about the prices, the activities and the general background information concerning the nature of the business.Banners and posters For the sake of large-scale advertising, the most eye-catching form would be the banners and the posters. These will be used to instance the name of the business, its nature, location and the products we offer. They will be located in areas arduous with the target market.5. Business cards They will be distributed in the market since our business comprises of offering services, it is a good form of increasing clientele.6. decease agencies They will be used to market our spa packages. A certain(prenominal) fixed amount will be paid to them annually to issue our brochures and leaflets as they will be the first ones to come in contact with potential customers.7. Face book Perhaps, the easiest and most effective form of advertising in the modern days. It will deliver our message to our target market directly.8. Discount vouchers Since our business is heavily outsourcing with various companies, to promote our business in return, they may issue discount vouchers for certain activities or packages for our business, in order to promote it and attract more clients.9. Hotel referrals we can make contacts with managers and concierge at local hotels that do not offer their own spa services this will help to create more awareness about our services.Operations Plan3.1. Company Location and FacilitiesLocation 1Development Name 41 Holland DriveProperty Type Shop / ShophousePrice S$ 8,000/ month NegotiableSize 731 sqft / 68 sqmPSF (built-in) S$ 10.94 psfDeveloper Housing Development BoardTenure 99-year LeaseholdLease Term 2 yearsThe convenience location in the bustling Holland Village vincity, walking distance to 2 Mrt Bouna diorama Mrt upcoming Holland Village Mrt. Ample carpark space just behind th e range and another multi-storey car park across the street.Upmarket neighbourhood with sophiscated consumers, passing suitable for specialised clinics/education centres/niche retail concept shop/etc.Operation HoursOur business is day spa so the operate hours will be from 9 am to 7 pm. We will run the business all 7 days and during holidays the business will increase because many people have plans to spent time in holidays. In national holidays also our spa will be opened, the staffs will be paid incentives during public holidays.TransportationThe transportation facilities in Singapore are easy and economical. Holland Village is usually reached from other parts of Singapore either by bus or taxi, and is linked to Orchard Road via Holland Road. Holland resolution is nearby to Queensway.3.2. Products and runThe products we use in our Day Spa are body treatments like body scrub and body scrub, facials and fruit massage.ServicesBody ScrubBody scrub will remove your pulseless skin and unveil a smoother more rejuvenated skin with these divinely aromatic scrubs. Your skin will feel re recented and reborn.Body wrapOur body wrap recipe is made up of a fresh daily blend of ingredients that includes special herbs and oils. The more times you perform a body wrap the faster and better the results. You will be out(p) at how soft and healthy your skin will feel and look after.FacialsThis is a fresh and radiant treatment nourishing you skin. In twenty dollar bill steps including whether it is cleansing, deep cleansing, Peeling, Massaging and improving your skin by using masque and specific serum depending on skin type.Nourishing Treatment for pattern Combination throw together.Moisturizing Treatment for Dry Skin.Purifying Treatment for Oily SkinFruit MassageThis Moisturizer provides that lock in the skins own wet to foresee dryness and cracking, this new formula nourishes dry skin and helps retain moisture giving your skin a softer and smoother feeling like never before.providersThe products for our spa are mainly brought from Amber Products. The Amber products are one of the favourite brands for the customers. Amber has been a dedicated partner with spas and salons around the world for 30 years. Their goal is to build awareness of the importance of maintaining health and public assistance through spa services.PackagesIn our Spa the package is very open and allowed guest to choose any product they like not more than 2 things.3.3. Licenses and Permits to Start a Business in Singaporecompulsory LicensesA compulsory copyright license is an exception to copyright fair play that is usually philosophically justified as an attempt by the brass to correct a market failure. As an exception to copyright, another party can exercise one or more of the copyrights exclusive rights without having to hold back the copyright holders permission (hence compulsory) but will have to pay a licensing fee.Some compulsory licenses protect those who wish to use a work for educational or non-commercial purposes. In cases when it is judged too burdensome for scattered or small-scale buyers and sellers to find one another and negotiate a price, governments sometimes issue a compulsory license for the use so that the coition difficulty of obtaining permission for it does not extinguish it. Intellectual Property order in Singapore is pepped with regimes for compulsory licensing.Business Activity License And PermitsA business license is a permit or registration inevitable by the federal, state, county, or local government to communicate business. Besides the basic operating permits, business owners should investigate other possible licensing requirements based on their location and industry. dealing business without the proper licenses and permits may result in penalties, notices, and the inability to operate.3.4. Legislation and RegulationDue to spa business, company also needs certificates or licenses for each employee to show the credib ility. In the pre-opening of our spa, if employees do not have licenses, we would like to pay for them to training section and get the certificate or license. This method gives benefit to both employees and employers.In order to work smoothly, our spa needs to get prove from union that our work place is safe, employees have the proper social security, holiday, honorarium, wages, and other benefits are enough for their living standard. operate as the company is a must(prenominal) to pay TAX to the government however, we cannot be sure how much tax will increase or decrease in the specific period.Management4.1. Management Team fall upon PersonnelBenny Managing Director and one of the investors holding 40 % of the share in the investment for the business. He comes from a business family having an amazing business skill and is a PR in Singapore, also has a good knowledge about SPA and Massage as he owns some of the popular Massage shop in other parts of the city. He will only be pre sent for the monthly meetings with the management team up and would not be looking after the day to day operations.genus Raja Finance manager and holds 30 % of the investment share in the business. He has a good knowledge of finance as he has done his masters in finance from University of Wales. He will be looking after the cash inflow and outflow, would be preparing the balance sheet and profit and loss statements and would help the management team in taking the financial decisions of the business.Becky Operational Manager having a sound academic background and holding 20 % of the investment share in the business. She has a good work experience as he is in this industry from the last 10 years. She has worked in some of the best restaurants lounge in the city. He will be having the sole authority of the operations in the workplace.Varun Marketing Manager having a good work experience. His responsibility is to update the management from time to time with the Spa and lounge industr y, watching out the competitors, negotiating and finding veritable providers. He will also serve the business as a Receptionist during the day time.Nathan Floor manager and will look after the schedule supplies and will provide assistance to the operational manager.4.2. Legal Structure piece of work AgreementEmployment agreement is also known as oeuvre charter. It is an agreement between an employee and employer that specifies the terms and conditions of employment (Janus Corporate Solutions Pte , n.d.). A ravishment of one or more of the terms in an employment contract by either an employee or employer is considered breach of contract. Employment agreement will include several important clauses such asCode of ConductThis Code is a concise outline of the Companys standards of business ethics and conduct (A. T. CROSS COMPANY, n.d.). It deals with various laws and Employee should act honestly and always in the best interests of the employer. Employee should follow all the rules la wfully and proper direction of the employer (ipccc, 2004). The employee must not use any item belong to the employer for their personal use. The employee must not smoke and take any drugs on the workplace. allowance/WagesThe Salary will be paid according to the appointment position. The salary must be paid at least once a month within 7 days after the end of the salary period. overtime pay, if applicable, must be paid within 14 days of the stipulated salary period. This will be paid to the employee by electronic fund transfer. The employer is requisite to make contributions to the CPF fund. Both employee and employer make monthly contributions to the fund.Hours of WorkEmployees are authorize to work not more than 44 hours per week (focus singapore, n.d.). The employee may be required to work for additional hours depending on requirements. Employee ordinary daily hours of full time work are not more than eight hours per day. Employees are entitled to take a break for 30 min after working not more than 6 hrs.Public HolidaysEmployee is entitled to paid day off on public holidays. These are the following public holidays in Singapore. New Years Day, Chinese New Year, Good Friday, push Day, Vesak Day, National Day, Hari Raya Puasa, Deepavali, Hari Raya Haji, and Christmas Day (8Links, n.d.).Annual LeaveEmployee must have served at least 3 months with the employer for qualifying the leave for 7 days. Anemployee is entitled to 14 days of sick leave per year, and 60 days of hospitalization leave provided the employee has worked for at least 6 months for the company (The Law Society of Singapore, n.d.).Employee BenefitsEmployer offer medical insurance plans that extend to dependants and typically cover personal possibility and hospitalization. Company will provide a per-day allowance, transportation allowance or reimbursement of actual expenses while travelling.The company will sponsor employee training programs and educational courses (The Law Society of Singapore , n.d.).Stock AgreementThis agreement is between the supplier and the customer. This agreement is mandatory for all the business. For the spa there must be an agreement between the spa and the supplier of the materials. Stock agreement will include several important clauses such asThe EngagementThe spa has appointed the Supplier to lend the goods and the supplier have agreed to translate the coerce Goods for the Customer. And the supplier will be the sole and exclusive provider of the bring forth Goods to the Customer.Prices and PaymentThe spa has agreed to pay the Supplier the prices for the Contract Goods as negotiated. The Supplier must issue a Tax beak for the Contract Goods supplied.If for whatever reason the spa does not pay for any Contract Goods when payment becomes due the Supplier may stop the supply until all the dues will be cleared. Suspend supply of the Contract Goods until all outstanding payments have been made.Retention of TitleUntil the spa has paid the Suppli er for the Contract Goods, title in the ContractGoods will not pass to the spa. The spa must keep the Contract Goods insured noting the Suppliers interest therein. The title remains in the Supplier, the Contract Goods will be at the spas gamble until they are paid for.Quality of Contract GoodsThe Contract Goods must acquiesce with all safety standards, codes and applicable legislation.Ordering, Delivery and PackagingAll Contract Goods must be ordered by the spa on the Suppliers standard order form or standard method which order form or method the Supplier may from time to time change. all damage during the transportation will be the suppliers liability.Financial Plan (Detail correspondence Sheet)Critical RisksThe risk refers to the probability, and magnitude, of downside loss, which could result in bankruptcy. The risk of downside loss is partially derived from the entrepreneurs uncertainties over market demand, technological development, and the actions of competitors (Hisrich, Peters Shepherd, 2008, p477).There are several potential problems for our company in the tourism industry.Firstly, the natural disasters would be our potential risk. For instance, the erupted of Eyjafjallajokull vent in Iceland lead to many flights canceled, as a result of Singapore lost a large number of tourists. Our companys potential customers also would decrease. different natural disasters effects are the same. During that period, our company should focus on local customers to reduce the losses.Secondly, the economical factors also would be our potential risk. During the economic crisis period, people would not prefer to spend money on spa. It would affect our company directly. In that case, our company should do many promotions to attract people, such as distribute gift certificate and lower prices.Thirdly, the increasing number of competitors would be our companys risk. Singapores population is not large therefore if there are many competitors, the number of our companys potential customers will decrease. On the other hand, our company provides the special spa-fruit spa, which is the first company use this kind of treatment. It means that it would be our competitive advantage. However, other company also can imitate tha