Chick-fil-A: Bird of a Different Feather Case Essay

Chick-fil-A is spangn for their famous Chick-fil-A sandwich, but also for their private, family controlled ownership structure, philosophy on management and biblical principles. Chick-fil-A riding habits the differentiation system to gravel them isolated from other fast-food chains. Chick-fil-A mission was To glorify God by being secretive steward of all that is entrusted to us and to slang a positive mental attitude influence on all who come in contact with Chick-fil-A, and to be Americas best quick-serve restaurant. One of their strategies they use to set them obscure was contracting on people. This strategy included discourse process, golden rule, unchanging management, and loyalty and blood.When it came to managementing on people. Mr. Cathy would stress over loyalty & relationship by stating that he would rather sacrifice growth and profit and focus more on a personal relationship. This strategy was based dark his Golden Rule, which revolved around being closed o n Sundays, holidays, and cut down hours. Mr. Cathy trustd that Sundays were for worshiping the Lord and as for holidays and short hours were for his operators and employees to spend time with their love ones. He believed in being very loyal to his operators and treating them as they wished to be treat and in return.By doing so Chick-fil-A provides consistent management and ends up with a chance of impression turnover rates and also by reservation sure that other Chick-fil-A chain restaurants were trained up on their experience management. This course abeted manage people and their knowledge in the organization. These strategies have help Chick-fil-A build a node base and receive plenty of awards for guest service. These factors play a role as well in their interview process. When it comes to hiring operators Chick-fil-A believes in carefully screening each force outdidate and going through a yearlong interview process. Also including in their business rail records, relig ious standing, and community involvement which helps promotes Chick-fil-A to the community.As for other differentiation strategy Chick-fil-A, uses that are important to them are first, their accompany structure. Chick-fil-A is structured by having low debt and a being privately owned. Second, are their requirements for franchises meaning having a inaugural fee of $5,000, which allowed them to receive 15% annual sales revenue and a 50% of the net profit. Third, is their marketing and corporate service responsibilities approach and use of cows. Chick-fil-A marketing strategy consist of low advertising, not giving customer any frequent-buyer card, but have customer register through their website to pull round free repasts and of course cow appreciation day. Customers would dress up in a cow suite and would receive a free meal as well. Last, was their succession planning, since Chick-fil-A has a strong family involvement there is a 30% chance that will go to the second generation, 12 % to the third and 3% to the fourth.As for leaning, it was not until July of 2012 when Dan Cathy made a statement verbalise that he stands for the biblical meaning of marriage. This statement came off as comment towards queer couples and their marriages. The statement that was made had so much volume that gay right supporters came out to boycott. It also made people start to headway the extent of ownership and their views affecting and causing long-term viability meaning their company culture. Chick-fil-A also received support from Arkansas Governor Mike Huckabee by holding Chick-fil-A appreciation day on August 1, 2012. Customers came out to display their support and waiting in line for hours to be served.Due to the controversy Chick-fil-A, market share went up 0.6% and their awareness went by 6.5%. I believe in order for Chick-fil-A to continue stand apart from other fast-food restaurants they should have incorporated many other voices across all business units when traffic with media exposure. It is okay for them to stand strong and firm in their beliefs on family and marriage, but they should not judge someone else or criticize them for wanting to be different.If their strategy is about focusing on the people, they should show more focus on attracting more ethnicity and low household income to eat at Chick-fil-A and be a part of their restaurant. They should also take the time to get to know the gay community and have an understanding of their beliefs as well. They do not have to agree with everything but can come to some contour of agreement orsupport towards gay rights. By doing so this can help increased their sales even more and continue to set them apart from other fast-food restaurants.